Lowe PR becomes affiliated to GolinHarris

Newsroom 01/03/2011 | 16:38

Lowe PR has announced that it became affiliated to the international network GolinHarris.

The discussions started a year and a half ago and the contract of affiliation was signed at the end of last year. This is the first office that GolinHarris opens in Eastern Europe, which will be led by Hortensia Nastase, managing partner. The local Bucharest office will be coordinated by the London office of GolinHarris.

“Opening an office in Bucharest brings us closer to our clients in the European region,” according to Fred Cook (in picture), president and CEO GolinHarris Worldwide.

This move is part of the GolinHarris strategy to expand its operations across Europe. “We are very determined to grow the business in the region,” says Matt Neale, Co-Managing Director of GolinHarris Europe.

“Becoming affiliated to a strong global network was a target in the development that we have proposed ever since we founded the agency in 2006. (…) The main benefit of this affiliation is the access of our team to the global expertise that the clients of our agency will benefit from,’ said Nastase.

GolinHarris Bucharest joins the group led by Veronica Savanciuc which also comprises five specialized agencies Lowe (creative), Initiative and Brand Connection (media), HyperActive (digital communication) and MedicOne (healthcare communication).

The PR agency now has 17 employees and its portfolio of clients includes Electrolux, RBS – Royal Bank of Scotland, Unilever, Franklin Templeton Investments, Orange, Johnson&Johnson, Schneider Electric Romania, Ferrero, Hasbro, Century 21, La Redoute, Frey Wille, Romanian Red Cross, the European Commission- ECHO.