Discount campaign market with participation via SMS has surpassed EUR 2mln in 2010

The number of promotion campaigns with enrollment via SMS increased 80 percent last year compared to 2009, according to a survey of Voxline Communication, which looks into the market of discounts via SMS in 2010.

Companies in the food sector were the most active in using this channel of communication.

“Regarding the SMS traffic that is generated, we estimate the number of participations in promotions amounted to more than 25 million messages, which represents a growth by nearly 30 percent compared to the volume estimated for 2009, and 10 percent more than the daily national volume of messages (22 million/day),” says Bogdan Apostol, Business Development Manager Voxline Communication.

What was new last year:

•20 percent of the monitored companies have carried out promotions with SMS enrollment for the first time, which represented a 10 percebt growth compared to 2009

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• 64 percent of the discounts monitored in 2010 had as support for enrollment also a website, (in 53 percent of the cases, this was a dedicated website) and 7 percent of all the discounts had, apart from SMS and web, another way of entering the discount campaign (phone call, post office letter)

As far as the prizes are concerned, the value in 2010 surpassed by 20 percent the value in 2009. The cumulated value of the prizes was more than RON 30 million.

Otilia Haraga