Elmec opens EUR 200,000 Nike store

Elmec Romania, the local distributor of the Nike brand, opened the largest local Nike store in Baneasa Shopping City in Bucharest. The store, which took a EUR 200,000 investment, spreads on a 350 sqm surface. The store features a design inspired from US gym halls. Elemec owns a network of 22 exclusive Nike stores, besides its own network of monobrand and multibrand fashion stores.