Lowe&Partners and MobileWorks launch mobile marketing training platform

Lowe&Partners and Mobile Works have launched MobileWorkSHOP, a platform of workshops of strategy and creativity in mobile marketing, intended to familiarize participants in the training workshops with the necessary tools to create communication campaigns on the mobile phone.

“We have the opportunity to interact with consumers via the most personal communication channel: the mobile phone. Moreover, due to the penetration of mobile internet and smartphones, our creativity is no longer confined to text messages and already mobile marketing tools have become relevant for consumers in Romania. The aim of the workshops is to present these tools and strategies and the way in which they can be used to find creative and efficient solutions,” said Alex Putineanu, managing director Mobile Works.

The MobileWorkSHOP platform targets companies from all industries, but especially FMCG, retail and banking. The training sessions will take place monthly, at the headquarters of the two agencies.

Mobile Works was launched on the market last year and has a client portfolio which includes Altex, Austrian Airlines, Bayer, Beck’s, Bergenbier SA, Crucea Rosie, Farmaciile Dona, kika, Orange, Praktiker, Stella Artois, Staropramen, Stillago and Unilever.

Otilia Haraga

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