Vodafone Romania kicks off store revamping process

Newsroom 13/12/2011 | 13:38

Telecom operator Vodafone Romania, number 2 on the local market in terms of revenues and number of customers, has kicked off a program to revamp its stores, in which the company will invest between EUR 5 million and EUR 10 million.

The new concept of the stores was made by Grey Worldwide and Trans Form, an architecture company from Cluj, having been applied to two stores in Bucharest, located on Stefan cel Mare Blvd. and Pantelimon Road, according to Ziarul Financiar.

Vodafone’s main competitors, Orange and Cosmote, have also previously revamped their stores.

In an interview, Inaki Berroeta, CEO of Vodafone Romania, told BR: “We do have a program to revamp our stores. We have actually started to do that and soon we will unveil the first branch, which is going to be completed by the end of this month. It’s not just one, there are a few of them, but one of them will be in Bucharest. We are going to spend between EUR 5 million and 10 million on the refurbishment of the stores.”