H&M almost doubles sales in Romania in 2012

After it opened 8 new stores in Romania last year, Swedish fashion retailer H&M has reported sales worth SEK 635 million (approximately EUR 74 million) for the 2012 fiscal year (December 1, 2011 – November 30, 2012) up from SEK 335 million the previous year. Expressed in lei, sales were up by 107 percent.

At the end of the 2012 fiscal year there were 19 H&M stores in Romania.

The first local H&M store was opened last year in March in 2011 in AFI Palace Cotroceni in Bucharest. Since then the retailer has expanded countrywide to cities such as Brasov, Cluj, Timisoara, Oradea, Constanta, Arad, Craiova, Braila, Iasi, Suceava and Sibiu.

The company’s global sales were up by 10 percent to SEK 120.1 billion (EUR 14 billion).

Simona Bazavan

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