Discovery releases autumn schedule and re-vamps on-air look

Newsroom 26/08/2011 | 14:39

Discovery Channel will release its autumn schedule and a new on-air look starting with September 1.

The new programs and the new look of the TV channel is deemed to better reflect the needs of the target public formed of men between 25 and 39 years old.

At the same time, the channel will offer a combination of entertainment and information that should attract a broader public made of people over 15 years old.

The new on-air image of the TV channel was signed by Stephen Royle, Creative Director, Discovery Networks CEEMEA. It includes new on-screen symbols, dynamic graphic elements and menus that ‘flow’ in a similar way to the movement of images on the screen of an iPad.

One of the premieres that will be presented in the autumn schesule is Curiosity, a program created by John Hendricks, the founder of Discovery, a 14-episode series involving Hollywood stars such as Morgan Freeman, Robin Williams or Michelle Rodriguez.