Vodafone grows in Romania. More subscriptions vs. prepaid SIMs, growing revenues

Vodafone Romania had a 60% share of subscription contracts at the end of the quarter, compared to only 47% a year ago – the latest Vodafone Group reports. In concrete terms, more customers preferred to sign a subscription with the phone operator than to remain prepaid SIM users.

Against the backdrop of this development – where customers have found a Vodafone subscription to have significantly greater benefits than a prepaid sim card or deals from rival telecommunication companies – Vodafone revenue is growing. The average monthly revenue per customer (ARPU) for subscription contracts segment rose by 2.5% to €8.8. There is a spectacular percentage increase in ARPU for prepaid deals, where Vodafone recorded an increase of 39.7%.

Mobile data consumption on Vodafone’s network totaled 227,644 TB of data in the last reported quarter, up 11 percent year-on-year.

In multiple press statements, Vodafone Romania’s management emphasized that the entire company is in a process of transitioning from a telco to a major IT&C player, with Vodafone being an integrated provider of IoT and ICT solutions. In addition, every year, Vodafone Romania invests over €200 million in 5G infrastructure development. Vodafone has the largest 5G network in Europe.

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Vodafone has been present in Romania since 1997. Over the years, the operator has invested in innovation and is the first to provide GPRS (2001), 3G (2005), 4G (2012) and 5G (2019) services. Vodafone Romania’s firsts on the local market include the first call center service (1997), the first corporate foundation (1998), the launch of SMS, data and fax services (1998), the first automatic speech recognition system (2014) and the first NB-IoT network (2018). Since 2019, Vodafone Romania has become a converged services operator. Vodafone Romania is a subsidiary of Vodafone Group, one of the world’s leading telecommunications and technology service providers, with extensive experience in communications, convergence and Internet of Things (IoT), and digital transformation.