10 chicken cooking classes with chef Adi Hădean: The Familia Safir contest begins today

After the announcement in May 2023 of the long-term partnership between the Safir Group of Companies and Chef Adi Hădean, through which the opinion leader shares with his public all that he finds useful and interesting in the business that produces the Familia Safir brand, today we announce the continuation of the collaboration through the brand campaign “From Familia Safir or from your backyard, it’s all the same” – and a national contest.

The prizes? 10 chicken cooking classes with Chef Adi Hădean and 100 boxes of spices worth over 400 lei each. Registration for the competition is open from today at https://concurs.safir.ro/

Chef Adi Hădean will appear in a TV spot and in the digital campaign of the Familia Safir brand and will present all three product ranges: the Zdravăn Moldovenesc (slow-growing chicken with a firmer meat structure and a natural white-reddish color), the Deliciosul de Vaslui (standard-growing chicken with tender meat from country farms) and the RăsfățRomânesc (ready-to-cook assortments seasoned exclusively with natural ingredients, following recipes created by Adi Hădean). The campaign starts today, July 22, and the accompanying contest will have entries open until September 30, 2024.

“I have always communicated to my audience only the products, technologies, and brands that I use for my family or have researched carefully. In choosing the partnerships that I do – and the number of them is very limited each year – it hangs heavily in the decision and the fit with the values of the people who run those businesses and build those brands. I am only talking about the products that I also use and believe in,” said Chef Adi Hădean “As I say in the video spot, I have been to the Safir brothers’ farms myself, and I know how they raise the chickens, I know how they carefully cut the chicken in the slaughterhouse, I know how much attention is in every detail of the process from the farms to the shelf and thus I recommend Familia Safir chicken meat.”

Read more about

Nadia Comaneci saves Olympic Flame during Grand Opening on the Seine River in Paris

read more

George Safir said at the beginning of the campaign “I would tell Romanians to listen to the advice of those who they trust”.

About the association with the Safir Family, Adi Hădean says: “I approached this family business through the entrepreneurs who carry it forward and grow it beautifully: George and Iulian Safir. I believed in their vision and I saw how much attention they pay to all aspects of the business: from caring for the employees, to environmentally conscious production and what comes out of the factory doors under the Safir Family brand. Now we have taken it into our own hands to publicize healthy meat products with a taste and texture much appreciated by customers.”