VTEX CONNECT: A Platform for Debating the New Era of Retail Growth in Europe

Barcelona has established itself as a hub of technology and innovation, which is why VTEX, the composable and complete commerce platform, chose the city to host VTEX CONNECT EUROPE, a meeting point for leaders who are transforming digital commerce through their tangible results.

With over 3,000 registrations, more than 50 countries represented, and over 60 sponsors and supporters, the inaugural event concluded successfully. Attendees benefited from a schedule featuring more than 10 hours of innovative content, led by 30 e-commerce experts from across Europe, and panels showcasing case studies from brands transforming digital commerce in the region, such as OBI, Ticnova, Mars, RedCloud, Starbucks, Reckitt, Beko, and LinkedIn.

“Our first VTEX CONNECT EUROPE has exceeded industry expectations. With a quality agenda and the attendance of the top digital commerce and retail professionals, we have achieved our mission of developing and fostering spaces that allow commerce professionals to stay up-to-date with specialized strategies and solutions. We have connected the European ecosystem through shared knowledge and vision,” stated Santiago Naranjo, global CRO at VTEX.

The event inspired attendees with contributions from great leaders within and outside the industry. The main speaker, Carles Puyol, shared insights on the importance of working with discipline and perseverance to overcome challenges and achieve success regardless of the odds. He was presented with the “Street Ball” by Santiago Naranjo, in recognition of his commitment not only to football but also as an effective leader who embodies values such as integrity, responsibility, and respect, inspiring new generations both on and off the field.

Professional development sessions included a panel on Technological Equity, which highlighted the importance of working towards technological equity, defined as equitable access to technology, digital literacy, and the benefits of technological advancements for sustainable growth and diverse and inclusive innovation.

Another key discussion focused on the impact of retail digitalization and how it has changed operational methods, enhanced shopping experiences, promoted omnichannel strategies, expanded e-commerce, and emphasized the importance of marketplaces in Europe. Live Shopping and AI were highlighted as transformative technologies for the retail sector in the coming years.

“We are pioneers in organizing an event that has successfully brought together top talents from the digital commerce industry to ensure the long-term success of European talent and brands. We want the sector to continue innovating and growing with technology, new trends, and talent,” added Prakash Gurumoorthy, General Manager at VTEX EMEA & APAC.

In addition to training and networking opportunities, the event featured an exhibition area with over 25 participating brands. This space became a showcase for products and services transforming commerce for IT and business teams, offering a unique experience of strategic collaboration, a global audience, and networking opportunities.

The event also served as a platform for VTEX to announce new launches and updates aimed at streamlining unified commerce in Europe. These included VTEX Vision, a series of innovative solutions and updates designed to help businesses stay agile as they innovate, optimize, and grow, thereby improving customer retention and increasing conversion rates.

The company’s product launch strategy focuses on four key directives: creating fast and high-conversion composite experiences, empowering sales representatives across all channels, ensuring faster and more efficient fulfillment, and increasing productivity through AI.

“VTEX solutions are introducing our clients to new audiences and increasing conversion by modernizing their tech stacks. At the same time, they help reduce maintenance costs using our innovative solutions and pragmatic approach to composability,” said Santiago Naranjo.

VTEX has become the preferred choice not only for companies entering or expanding in the EU but also for brands that consider this region their home. It is a company with sustained and profitable growth, demonstrated by concrete numbers. In the first quarter of the year, sales volume (GMV) reached $4 billion, an annual increase of 22.2%, marking a new era of retail growth where its commerce platform is its most important investment.