The top 10 brands advertised the most online in September are Altex, Orange, Visa, Domo, Ford, Koyos, Fundeal.ro, Renault, Proiect Rosia Montana and BDT Motors.
The companies who invested the most in online advertising are Altex, Orange, Procter&Gamble, Visa, Domo and Ford Romania.
The market of online advertising went up to EUR 8.5 million in September, according to an estimation of a BRAT study that takes into consideration the rate card tariffs practiced by websites included in this study.
Products that companies have splashed most cash to promote online last month were cars (approximately 12 percent of the total investments), home appliances stores and distributors (11 percent), communication services (10 percent), banking services (6 percent), web sites affiliated to online services (6 percent).
Libertatea.ro, Realitatea.net and Cancan.ro are the three websites that have surpassed half a million EUR (ratecard) made out of advertising in September. They are followed by adevarul.ro, gsp.ro, hi5.com, evz.ro, antena3.ro, sport.ro, and click.ro
Otilia Haraga