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Dairy producer Tnuva Romania has filed for insolvency last week and according to market reports cited by Mediadax, it has also informed its local suppliers that the company has entered insolvency.
Last month Israeli media was announcing that Tnuva had decided to close its local dairy business after failed attempts to sell the company. The same source estimates that Tnuva has reported heavy losses worth USD 200 million since 2007 in Romania.
The Israeli dairy producer is estimated to have invested about EUR 60 million locally since 2005 with the goal of establishing an integrated business – from milk production to product distribution under the Tnuva and Yoplait labels. The intention was also to use the Romanian company as a bridgehead for Tnuva’s international operations.
While the company hoped to reach yearly sales of EUR 50 million by 2008, the figure did not surpass EUR 20 million .
Last March Tnuva closed its cow farm in Adunatii-Copaceni (near Bucharest) which covered 25 percent of the milk production of its Popesti Leordeni factory, also due to financial considerations. The company announced at that time that despite posting loss for several years it didn’t plan to leave the local market.
Simona Bazavan