Floral arrangements retailer FlorideLux.ro opened a new flower shop in Constanta in which it invested EUR 20,000.
According to company representatives, Constanta was second in FlorideLux.ro sales, following the analysis of consumer behavior of florist customers. As for the profile of the Constanta buyer, he is willing to spend an average of 160 RON, preferring bouquets of flowers, cupola with cryogenic roses, three-dimensional flowers, and elegant baskets.
”The floristic market in Constanta, with an enormous potential for growth, as well as the increasing demand for FlorideLux products in the city, has led us to open a new florist to meet all of our customers’ requirements, whether we are talking to people either physical or corporate. With the inauguration of FlorideLux Constanta, we bring a new concept of florist, combining the cutting-edge technology with the inventiveness and quality of the floral arrangements prepared by our team of artisans, ”says Marius Dosinescu, CEO and founder of FlorideLux.
The company estimates recovery of the investment in about two years of florist activity on the Constanta market.