New collections up Mobexpert’s figures by 30 percent

The new collections were the main driver for growth, said company reps, as they made up as much as 50 percent of the total sales so far this year.
Office furniture sales also increased by 17 percent against the first half of 2006.
The bulk of sales came from the company's gallery located in the Baneasa area, which posted sales volumes 50 percent higher than expected. The company's results in general are well above previous estimates regarding retail sales, said Mobexpert.
Approximations regarding the general growth rate of the local furniture market stand at the initial 10 percent, according to present data, the company said.
“We regard the results as a validation of our decision to systematically renew our portfolio, control our production-distribution chain and continuously monitor our clients' wishes,” said Dan Sucu, president of the Mobexpert Group.
Mobexpert's future growth strategy focuses on the regional consolidation of the brand.
The company has planned to open the first hyper-store outside Romania, in Sofia, Bulgaria, in the second half of the year. After that, the expansion process will continue, as the company wants to have a total of 25 hyper-stores in the region by 2011.

Ana-Maria David