Luxury perfume boutique set to open in Bucharest

According to Madeleine Florescu, the owner of the store and initiator of the project, it required
an investment of EUR 130,000 to open.
The venture is expected to break even in five years. Florescu said she expects a turnover of EUR 100,000 for 2007 and EUR 230,000 in the second year from when the shop opens.
The outlet has a surface of 36 sqm, and according to Florescu, is intended to be the first of a series.
“If everything goes well, I want to open another one in a year,” she said, adding that another possibility would be to open franchises in other countries where there are no luxury perfume boutiques.
Promotion of the store will be done by word of mouth, cross marketing with retailers like Helvetansa, Alsa Boutiques, and through five-star hotels.

Otilia Haraga