How to Web brings, for the first time in Romania, international experts to talk about digital product development and growth hacking

Aurel Constantin 10/10/2019 | 13:57

In less than a month, the conference How to Web will bring for the first time in Bucharest over 50 international experiences, specialized in creating digital products from zero to true global success. For two days, October 30 and 31, the speakers will tell inspiring stories and the best tips for a real impact in business or business.

At the newest edition of How to Web, among the speakers there will be Sean Ellis (the creator od the term “growth hacking” and founder of companies like Dropbox and EventBrite), Michael Perry (director of Kit at Shopify), April Dunford (general manager of Environmental Strategy and market expert), Sean Sheppard (founder of GrowthX and GrowthX Academy) and Bob Moesta (founder and president of the re-wired group).

International experts will present work methodologies, tactics and strategies to take care of ideas such as Dropbox, Revolut, Booking.com or hoe to grow from local business to global, with tens or hundreds of millions of users.

On the 4 stages of How to make the web, over 1,500 participants will have access to the best advice on how to create and create successful businesses from the unique perspective of those who created global businesses. Here intervenes in the growth hacking component, the methodology that enables the decision-taking process, with transformative impact and with maximum results.

On the scene dedicated to addressing the topic of digital business creation will rise talk like Sean Ellis – who will discuss growth hacking, April Dunford – care, experienced in launching over 16 international products, will talk about positioning a product, or Sean Sheppard – GrowthX who will speak about an essential concept: product / market fit. They all come to Romania for the first time, several agenda numbers, such as Udit Batra – product responsibility and interpretation of Booking.com data, Dave Hogue – UX Design Lead at Google, or Paolo Ertreo – Product Designer at Dropbox.

Ideas, tips and the biggest competition for startups in the region

This year, the Startup Spotlight competition, the largest startup competition in the region, which will award over 200 technology-based startups will be in line for the big prize: a EUR 125,000 investment. However, the total prizes value is WUE 1 million. The best promising companies for business, which will win the prizes for “Best Startup”, “Best Pitch Pitch” and “Award for the Best better innovation”, will receive benefits and access the TechCrunch Disrupt Berlin conference, as well as a presentation stand and the chance of a competitor in the Battlefield Startup competition.

Last but not least, How to Web will have a networking component. More than 1,500 participants, over 50 international experts, investors, founders of start-ups, product development, marketers, freelancers and more will be present. Participants in the 2019 edition of the conference will discover new ideas of technology and product use, but also the trends for the world in the coming years.

How to Web has several partners that makes the event possible. These are the Romanian Commercial Bank, Orange Romania, KPMG Romania in connection with Bitdefender, UniCredit Bank, Fitbit, Tech’n Trade by METRO SYSTEMS, DLA Piper, 2Checkout, European Investment Fund, Credo Ventures, Adobe Romania.

The agenda is complete, the speakers are ready and one of the most important annual technology and innovation conferences in Europe can find out what the future holds.

How to Web is one of Europe’s leading annual technology and innovation conferences, bringing together technology entrepreneurs, product developers, developers, online marketing specialists, innovators and investors who are looking for inspiration and know-how on how to develop digital products and businesses. Launched in 2010, it was among the first technology events in Central and Eastern Europe and contributed to the adoption of the startup mentality in Romania and in this part of Europe. More information can be found on the conference website: howtoweb.co.

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