Four European eCommerce leaders, including eMag, launch International Marketplace Network

Aurel Constantin 26/09/2019 | 11:55

Four European leaders in ecommerce, accumulating about 30,000 online sellers – eMAG (Romania), Cdiscount (France), ePrice (Italy) and Real.de (Germany) announce the launch of the International Marketplace Network (IMN), a new platform through which the seller they will have access to a market of over 230 million potential customers.

IMN offers an interface that connects the four Marketplace platforms, which sellers can use as a single point of work to synchronize their offers, simply and efficiently, on each of the four platforms, securely and in real time. IMN is a fast way for sellers to expand their business in Europe at no additional cost.

For customers, IMN is a way to access a much wider range of products and services located in the country of origin, at competitive prices.

“We believe that IMN is a great opportunity for any of our sellers who want to start selling cross-border. Thus, eMAG Marketplace is continuing to develop projects that add value to Romanian sellers, but also to strengthen the ecosystem for online commerce that it has built. In addition, thanks to IMN, customers in Romania will have access to a wider range of products than before,” said Florin Filote, director of eMAG Marketplace.

“Until now, sellers who wanted to access more Marketplace-type platforms in Europe had to list their products separately on each available platform in the countries they wanted to sell. IMN is a step forward for the entire industry and a major technological breakthrough. The new network fits perfectly with Cdiscount’s desire to help small and medium-sized businesses go online and grow by accessing the European market. Also, I think it is an important achievement at European level, which underlines the dynamic and innovative character of Marketplace-type online trading networks,” said Cdiscount CEO Emmanuel Grenier.

IMN is an innovative project that favors the development of the digital single market, in line with the European Commission’s desire. This initiative will bring the benefits of online commerce to a greater number of Europeans, allowing them access to a greater number of product categories. With the launch of IMN, European consumers will have access to a wider range of products and services. Moreover, other Marketplace platforms in Europe have expressed an interest in being part of the IMN.

“We are proud to be part of this network. Together we have managed to develop a solution that eliminates barriers to entry and the costs that a trader who wants to enter new markets and at the same time remain independent. Each of us plays a key role in the country of origin, which allows us to assist each seller in their own language, so that we can help them succeed. For a player like ePRICE, IMN is the right way to offer growth and export solutions to SMEs in Italy and Europe looking for an integrated sales channel abroad,” said Leonardo Costa, Director of ePRICE Marketplace.

“IMN is an expression of Europe without borders and online commerce without borders,” said Patrick Müller-Sarmiento, real CEO. “The interest of retailers for the platform is very high, and the first 100 sellers who were integrated in the testing phase have already registered significant increases. By connecting local Marketplace platforms through IMN, sellers will gain more independence from channels outside Europe and will have a sustainable growth.”

In a first phase, the platform on which the first tests were carried out in 2018 will run in a beta version. In the coming months, the effort will be focused on developing the infrastructure of the platform, but also on attracting new Marketplace platforms and sellers (over 100 sellers have already successfully tested the beta version so far).

The establishment of the IMN received the opinion of the Competition authorities from all four countries from which the four alliance member companies come.

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