Canon launches the new EOS R system that will expand the photographic possibilities

Aurel Dragan 05/09/2018 | 14:09

Canon Europe is launching the new revolutionary EOS R system. Thirty years after the launch of the first EOS that has made history, the new EOS R will expand more photographic possibilities in countless ways. The new RF mount of the lens was conceived using the perfect combination of optical, mechanical and electronic design to capture unique moments as it has not been possible before.

Ever since it was announced in 1987, EOS – including EOS Cinema – has become the world’s most advanced image system. Today’s launch brings the EOS platform to a new level, incorporating the best elements in the existing system, new levels of performance, flexibility and greater creativity offered by the design of new objectives. The new RF mount was developed on the EF mount and is the result of detailed studies by Canon engineers who designed an impressive optic system with a distance of 20mm between the focal plane and the 54mm mount that allows for even greater freedom in making objectives. The new 12-pin mount allows for better data communication and transmission of the current between the lens and the camera, which extends the possibilities of achieving the objectives with positive results in terms of increased image quality and greater reliability.

“When we launched the EOS System 30 years ago, we sent the message firmly that a new era of photography is starting. Now that it has become one of the most representative image systems in the world, we remain faithful to this commitment. Canon will continue to invest in the unrivaled EOS world of cameras, lenses and accessories that will impose new standards in image quality, excellence and optical performance, while meeting the growing needs and demands of customers them,” says Yuichi Ishizuka, President and CEO, Canon Europe, Middle East & Africa.

Outstanding quality in every detail

Made from scratch, the new System has been redesigned in the development process based on observations made by photographers and professional and amateur filmmakers. EOS R with RF mount and Dual Pixel CMOS AF offers unparalleled optical excellence, fastest autofocus in the world and the fastest communication between camera and lens. Specific EOS features – performance, splendid ergonomics, superior image quality, flawless image – continue to represent the essence of the EOS R system.

Thanks to the Dual Pixel CMOS AF system and innovative photo and video capture technology, EOS R allows all users to shoot and shoot in extremely low brightness with accurate focus. Small and discreet, EOS R offers flexibility and the advantage of taking pictures silently. In addition, it also offers the highest standard for making video clips from all Canon EOS cameras except the Cinema EOS range, offering users who are eager to film the ability to tell their story at the next 4K transmission with 10 bits via HDMI. The entire system can be easily manipulated and features improved ergonomics, including an electronic viewfinder and extensive customization options, allowing the user to focus more on the subject than on the camera.

A system designed from objectives

EOS R takes all the benefits of existing systems, full compatibility with EF and EF-S lenses and available accessories when using one of the three newly created lens adapters, widening the capture horizon. Canon has today launched four new EOS R-compatible lenses – RF 28-70mm f / 2L USM, RF 50mm f / 1.2L USM, RF 24-105mm f / 4L IS USM and RF 35mm f / 1.8 MACRO IS STM . Continuing Canon’s line of objectives, these high-performance lenses will push creativity boundaries with state-of-the-art optical systems and advanced image processing for both still and video sequences. In addition, existing Canon EOS full frame or APS-C DSLR camera users can enjoy EOS R with their EF and EF-S lens thanks to adapter rings, maintaining the same performance level as when using a DSLR and using EOS accessories and Speedlite flashes.

In addition to the full frame family

EOS full frame range is growing: Canon today launches the first EOS R camera with RF mount and imposes new standards in the photo industry. With the fastest auto focus in the world, the model is also the world’s first camera to have the ability to focus in extremely low light conditions such as -6EV and to be completely silent when shooting, delivering incredible results every time. EOS R redefines photo and video performance delivering unrivaled image quality, state-of-the-art connectivity, remanufactured ergonomics and easy handling.

Want to extend the range of EOS equipment, Canon also today launches the EF-M 32mm f / 1.4 STM – a new 32mm lens for the EOS M mirrorless system as well as EF 400mm f / 2.8L IS III USM and EF 600mm f / 4L IS III USM, two professional, revolutionary and lightweight telephoto lenses for the EF system.

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