JLL enters residential segment by establishing Living department, led by Andreea Hamza

Anca Alexe 02/09/2019 | 13:33

JLL is entering the residential market in Romania by launching the Living department within its Bucharest office. The new department, which will provide consulting services for the residential sector, will be led by Andreea Hamza, as Senior Director.

Hamza has over 17 years of experience in the real estate industry, accumulated in several companies. Prior to joining JLL, she worked as Head of Marketing and Sales at Hagag Development Europe.

During her career, Andreea set up 12 sales teams, through which she coordinated real estate projects throughout the development process, from planning to delivery. In total, Andreea Hamza was involved in the sale of more than 2,700 apartments in various projects in Bucharest, Brasov, Arad and Timisoara, in transactions worth over EUR 250 million.

“I have always been delighted by the opportunity to develop a project from its earliest stages, and I consider the Living department to be both a challenge and a chance of development with great potential for JLL Romania, but also for me personally. I am convinced that our professional level and the team’s expertise will provide consulting services at the highest level. In a business environment that’s continuously evolving, the quality of the services offered to bring real value to the clients, now also on the residential segment, is vital. I joined the JLL team with enthusiasm and I am convinced that we will build together one of the most competitive residential consulting teams on the market,” said Andreea Hamza, senior director of Living JLL Romania.

The Living department comes to complement the other services JLL provides in Romania and to respond to new trends on the local real estate market.

“In the last 18 months, several investors have turned to our consulting services in the residential sector, which they see as a new investment target. In our turn, we see the living sector as a business opportunity, and attracting Andreea, one of the experienced managers in the residential sector, to the JLL team, will help us provide the best services to our clients and benefit as much as possible from the potential of this segment of the real estate market,” said Silviana Petre Badea, the managing director of JLL Romania.

The Living department will provide consultancy for developers and investors interested to invest in living solutions in Romania, namely homes for sale or rent, student halls, etc.

The services offered by JLL through its new department are structured on four categories: market research, product conceptual strategies, marketing and sales strategies, and sales management.

At the European level, the residential sector has become an important component of the investment market, amid increasing investor interest for this segment, which in 2018 attracted almost 70 billion euros.

“Romania is witnessing demographic, social and economic changes as is the rest of the world, which are impacting the behaviour of the new generations regarding housing solutions. We already see that the millennial generation is more interested in renting homes to have more mobility, and in turn more and more companies, in the fight for talent, want to offer their employees compensation packages that also include a home,” said Andreea Hamza, senior director of Living JLL Romania.

JLL has been present on the Romanian real estate consulting market since 2007. Its activity in Romania is structured in 7 departments: Office, Industrial and Logistics, Capital Markets, Development & Land, Project & Development Services, Valuation and Property Management.

Last year, JLL registered a turnover of EUR 10.9 million in Romania, up 33.2 percent compared to 2017.

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