BR Analysis. The new way of working in new office buildings

The offices landscape is changing and the old ways are losing power. A clasic, traditional approach to strategy, decision making and operations is no longer sufficient. In fact, today facts show that stability is an illusion. In order to thrive in this period of disruption and uncertainty, taking a visionary approach becomes the law.

Smart companies recognize that workspaces contribute to any progressive business strategy. An office environment can influence productivity, attraction and engagement of staff, and will reflect the culture and brand decisions that ultimately impact a company’s bottom line.

In addition, the expectations of the employees are changing. Talent attraction and the changes in the individuals behaviors at the work place grow to be the most important challenges for the companies. And, flexibility is key. Employees are seeking workplaces that are more sustainable and energy-efficient, and technology is enabling increased choice in work location, space type and function—all of which all contribute to the employee experience.

”Balancing your business and employee needs—where to start? Think about who uses the space, and, new or different work behaviors you would like to see. Where are your staff physically working – in the office, at home, or on the road? And does your office environment drive engagement, empowerment and fulfillment? Our Workplace – Powered by Human Experience research indicates these are the key attributes most valued by employees around the world, and are intrinsically linked to the productivity of staff and the culture of a workplace,” states Bogdan Plutariu and Florin Vadeanu, Project&Development Services JLL in an analysis about the new reality in real estate.

The impact of a physical space

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Research shows that employees who are engaged, are more productive. It is very important to find what works best for you staff – cafe shop, outdoor gardens for phone calls, or coworking spaces that facilitate collaboration. The right combination will bring more engagement, which ultimately impacts productivity.

The workplace is a combination of process and experience – what we do and how we feel. Often, workplace design tends to focus on one at the expense of the other. In order to balance the best workplace experience, designers must consider how light, space, acoustics, color and style can deliver unique and positive experiences for clients.

The use of workplace to attract and engage

The technology sector has been the trailblazer in creative workplaces—they have had to attract the creative minds required to stay ahead in their respective markets.

More than that, the drive to adopt new products will continue to influence workplace design and configuration. Halogen screens, wireless streaming, shared tables with in-built displays, and remote charging are just some of the integrated technologies currently featuring in many workplaces.

Flexible space remains a constant theme with the adoption of activity-based-working, a workplace strategy that provides people with a choice of settings for a variety of workplace activities.

Finally, the office ambience has taken on a more homely feeling with natural light, furniture choices and settings, colors, textures and tones playing an important role in balancing the look feel and productivity within the demands of a corporate space.

ds to focus on one at the expense of the other. In order to balance the best workplace experience, designers must consider how light, space, acoustics, color and style can deliver unique and positive experiences for our clients. The blurred lines in design for offices incorporate aspects of home, or places we eat and drink, as well as hotels and airport lounges to help create bonds between people, companies and brands.