Starting November 1st, Anca Stefan, Digital and Consumer Intelligence Manager L’Oréal Romania, will become Chief Digital Officer for Russia and Kazakhstan at L’Oréal. She is the second Romanian citizen to be promoted among the company at an international level this year and the first one to have a position in the board.
Anca started her professional journey at L’Oréal four years ago, after a long time of working for one of the most important advertising agencies in the country. She started her career in digital at the beginning of the industry’s development in Romania and with 12 years of experience in communication and advertising she is one of the first experts in digital to have joined the L’Oréal team, with the purpose of consolidating and bringing the Digital division to the next level.
“Taking over the new mission at L’Oréal Russia represents, first of all, a confirmation of my commitment towards two constant points of my professional career: the online world and L’Oréal. Besides that, it comes at a moment when, after four years at L’Oréal Romania, I succeeded in building the foundations of the strategy and digital departments, opening the e-commerce channel and starting the accelerated growth, setting some coherent internal processes, in order for us to be able to quickly and efficiently absorb all the know-how that comes in the group,” said Anca Stefan.
According to her, what follows is an adjustment of the global digital strategy, to be very coherent from one country to another, in a market that is almost ten times bigger.
“The major difference and also an extraordinary challenge for me is the fact that, after ten years of online in Romania, I am going to work in a market where the Google-Facebook monopoly doesn’t exist and where online media is fragmented by many players. And that is something I consider to be a challenge – surpassing the mindset with which I am used to working. The self-challenge is a must have in the VICA world of our generation – dominated by volatility, incertitude, complexity and ambiguity,” added Anca Stefan.
In these four years working for L’Oreal, Anca has collaborated closely with all the divisions and coordinated the digital presence of several company’s brands such as: L’Oréal Paris, Garnier, Maybelline, Vichy, La Roche-Posay, L’Oréal Professionnel, Kiehl’s.
Furthermore, she coordinated the e-commerce strategy growth and contributed to the launch of the company’s first own channel – Kiehl’s.