Tetra Pak named Guillaume Latourrette managing director for its south-east European operations

Tetra Pak recently named Guillaume Latourrette as managing director for the company’s operations in the South East Europe region. He replaces Francesco Faella, who took up a new position as managing director for Tetra Pak Italy.

Guillaume Latourrette is in this position with more than 16 years of international experience, having previously held a number of European and global leadership positions in the food and beverage packaging industry. He has developed his career in sales as well as marketing and product management.

Guillaume Latourrette joins the South East European team after having held the position of regional marketing director within the company, coordinating the development of the company’s marketing strategy in Europe and Central Asia, focus on digital and marketing services.

Prior to his European position, Laourrette served as marketing director for Tetra Pak France and global product manager for a number of key products in the company portfolio such as Tetra Gemina Aseptic and Tetra Prisma Aseptic.

”It is truly an honor to take over this role and lead the operations of the company in South East Europe. As a new managing director, I would like to reconfirm our commitment to contribute to the development of this region where Tetra Pak has been present for several decades. We will continue to bring our global expertise and technology that covers the entire production chain to support the growth of the beverage and food industry and to contribute to its modernization by providing consumers with quality products in convenient and especially sustainable packaging, “said Latourrette .

In his new role, Guillaume Latourrette lives in Belgrade, where he leads the Tetra Pak business in the 14 markets of South East Europe, the largest being Serbia, Greece, Croatia and Romania.