TeCOMM: eCommerce and marketing experts to attend the key conference organized on October 25-26 in Cluj-Napoca

Over 30 eCommerce professionals will participate on October 25th – 26th in Cluj-Napoca at Grand Hotel Italia at the 9^th edition of TeCOMM eCommerce Conference&Expo, organized under the theme Sell Them your Story.

Ivan Imhoff (Founder House of Kaizen), Paul Papadimitriou (Founder Intelligencr), Jonathan Chippindale (Executive Director Holition), Hando Sinisalu (Founder&CEO Best Marketing International), Giacomo Summa (Co-founder & CEO Stylect), Mitchell Goldman (Head of Product&Partnerships Storegecko), Thomas Matthew (Head of Commercial Ve Interactive), Marius Costin (Country Manager PayU), Horia Grozea (Director Online & Mobile Payments Netopia), Mihai Patrascu (CEO & Founder Evomag) and Victor Tighinean (General Manager ECCO) will present and debate within TeCOMM, the event which is signed by Libero Events. Registrations for the event continues at www.cluj.tecomm.ro.

A special session dedicated to marketers, which will include four workshops held by international and national experts will take place during the conference. Catalina Ionescu, Client Partner eCommerce EEC at Facebook will hold the workshop How to sell more through storytelling and Lucia Ciuca, Managing Director at Quantum Data Science will present case studies which measure the public audience and provides a better understanding of consumers online, during the presentation How to leverage the presentation DATE for your Business Strategy and Marketing.

Within Markday, Marius Deak, Founder&CEO at GreenPixel will share his experience of over 20 years in Romanian digital marketing. Through his agency, Marius coordinates strategies of more than 300 projects belonging to major companies such as Vodafone, Romtelecom, Ursus, BRD, Tarom, British American Tobacco or Rompetrol.

Workshops on conversion rate: between theory and practice

Alexander Goesswein, Managing Director of the international company Criteo will participate on October 26th at TeCOMM eCommerce Conference&Expo and will hold the workshop designed to enhance conversion rate. With over 17 years experience in the marketing industry and media, Alexander had an important role in driving Yahoo! (Overture) and Microsoft Advertising, and currently coordinates the activities of the company Criteo in Central Europe in its relations with customers like Sony, Made.com or Thomas Cook Airlines. Alexander Goesswein will hold workshop on how online stores can improve their conversion rates through mobile phone, the second most used tool in making online purchases after the laptop/computer.

Ovidiu Joița (Director IAgency), Florinel Ioan Chiș (Executive Director ARMO) and Cristian Ignat (Chief Canopyst to tilt) will hold workshops during the sessions Conversions/SEO/PPC in the second day of the event dedicated to online stores owners and eCommerce professionals. Use the Google force! All you need to know about SEO-SEM and algorithms penalty in 2017 is the presentation held by Ovidiu Joita who will talk about how to increase online business visibility on the search engine Google and how you can reach the first search using keywords.