Syscom Digital rolls out unconventional mobile campaigns at #Mobifest2016

Newsroom 19/04/2016 | 18:21

The interactive marketing and digital agency Syscom Digital won two awards at this year’s Mobifest Awards Romania 2016. For the L’Oréal #FelineLook campaign the agency received the third place in the Best Mobile Websites section, while Vensys – the professional pay solution via SMS for the drinking machines brought them an award in the Special Projects section.

The mobisite www.feline.lorealparis.ro represents the mobile component of the digital platform created for the launch of the Feline mascara, by L’Oreal Romania. It brought over 60 percent of the engaged consumers in the activation. The campaign was rolled out between February 15 and March 13 under the hashtag #FelineLook,

Vensys is the mobile solution alternative to the cash payment at the drinks and snacks machines. The solution that the agency is proud of is a „plug & play” type one and it can be implemented immediately in any automatic machine that sales drinks and snacks, in order to offer the consumers the possibility of payment via SMS in less of a second since sending the message.

Therefore, in order to make a demonstration at Mobifest 2016 the coffee was only a SMS away for every participant. The vending machine was provided by Nescafe Alegria (Nestle Romania).

The agency also presented some other unconventional brand activations during the event, aside from the one that received the awards.

Starting from a professionally developed totem with several features, Syscom Digital offered at Mobifest 2016 funny moments by the means of some of the most popular mobile apps that use algorithms in the face detection for the augmentation of selfies with 3D effects, in real time. The participants were able to create in the digital medium the crazies pictures they wanted and that could afterwards also generate offline.

„We wish to become a reference name in the digital consumer experience, for special and innovative engagement projects, that we can implement offline, either in-store or at events. Having an extensive experience on mobile and online, we can offer complex solutions that can create for the consumer a memorable digital journey, no matter if its translated from online to offline, or from offline to online, as we have proved at Mobifest.”, said Maia Novolan, the general director of Syscom Digital

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