Sofiaman invests EUR 180,000 in 3 retail spaces

Anca Alexe 12/02/2018 | 17:05

Sofiaman, the Romanian pyjama and lingerie brand, strengthens its position on the local retail market by investing over EUR 180,000 in opening and remodelling of three retail spaces.

A new store will open in Shopping City Suceava, a unit from Moldova Mall Iasi will be relocated, and the street store in Targu Neamt will be remodelled.

Florin Cucu, general manager Sofiaman: “We want each retail space by Sofiaman to be easy to recognise and align with our brand identity. The past few years came with an ample remodelling process in our units, where we have implemented a new interior design concept and have turned our stores into real relaxation spaces for the entire family. In 2018 we aim to continue expanding our network with new stores, as well as to develop operations through our online store.”

Sofiaman stores offer collections for the entire family made from natural materials like cotton or modal. The factory is located in Targu Neamt and the network includes 11 monobrand stores, and products are also sold in over 300 specialised stores across the country, online and on external markets like the UK, Germany, Spain, Slovakia, the Czech Republic, Croatia, Slovenia, Cyprus and Morocco.