Shows that bring business lessons | Sibiu prepares for new edition of FITS

Sibiu is preparing to lift the curtain on the 23rd Sibiu International Theater Festival with over 450 cultural events scheduled for the ten days of the festival.

The event includes theater and dance performances, both in traditional venues and on the street, in unusual places such as cathedrals, in the Cisnadioara Fortress, clubs and bookstores, as well as book launches, readings, concerts, conferences and exhibitions, so there is something for almost everyone.

Business Review asked the organizers for a selection of performances from which spectators could gain insight into business, leadership and etiquette.

Key perfomances:

Wrapped, from Inbal Pinto & Avshalom Pollak Dance Company, acclaimed as one of the best in the world for perfection choreography, presents apparently chaotic movements by its dancers, but they are in perfect completion, and the result is always memorable. The condition for this perfection is teamwork – exercise and daily training, but especially trust in your team: a team based on trust will always have remarkable results.

ACM Gospel Choir was started as an extracurricular activity by two members of the Academy of Contemporary Music (UK) in 2005. The choir won public support in a national talent competition, and was later invited to play in front of Her Majesty Queen Elizabeth, form part of the artistic program for the Olympic Games in London, record with famous names such as Robbie Williams and Gabriella Cilmi and go on international tours. Their story shows how passion, coupled with a proper business strategy, can help one succeed internationally.

Common People (Romania, TNRS), directed by Gianina Carbunariu, talks about whistleblowers, ethics, honor and the will to tell the truth despite the risks, for a greater good.

With the recently publicized problems in the Romanian health system, the show seems more relevant than ever. In business, the risks of hiding the truth and hoping that it will not be found out and a lack of planning for crisis communication can become fatal.

Air Condition (Brenda Angiel Aerial Dance Company, Argentina) is a lesson about what it means to combine the traditional – in this case, the famous tango – with imagination and marketing. Angiel’s company dances tango, but high in the air, supported by elastic cords. The result: international acclaim, glowing articles in publications like the New York Times and a new art: aerial dance.
A Hunger Artist (Meno Fortas Theater, Lithuania), directed by Eimuntas Nekrosius, is based on a Kafka story, in which the protagonist, an artist, starves for days in front of a public who pays to see him in this condition. Praised, adored and applauded, the artist is quickly abandoned for a new amusement, as frivolous and fleeting. In business, it’s important to give the public what they want, but a lack of consistency, either from the product or communication, will usually be a recipe for bankruptcy.

These are just some of the events from the FITS program from which we can learn business or life lessons. And it’s worth taking a few days away from work and meetings to enjoy a true celebration of theater and encounter the unexpected on the cobbled streets of Sibiu, where the whole citadel is a stage and we can be either spectators or protagonists.

Business Review will be in Sibiu during the festival, so more updates on the topic are to come.

Oana Vasiliu

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