Samsung’s QLED TV hits stores with new design and image technology

Samsung, which has a market share close to 50 percent in Romania, launches its new line of TVs QLED TV 2018 models that focus on design as well as on performance. 

OLED TV line is of the top with three pillars in focus: Q Style, Q Smart and Q Picture. It is supposed to integrate in any type of room with the help of a minimalist design and the possibility to recreate in the image the wall behind.

“Samsung is the leader in the television industry. For 12 consecutive years, we have driven users to new experiences globally, managing to redefine how we interact with technology. The Samsung QLED 2018 TV Series is a new point of reference in image, design and performance,” says Victor Armaselu, director of Consumer Electronics Division at Samsung Electronics Romania.

Q Style – for a complete experience

The TV set is not on most of the time, being just a simple body of furniture, without style, without impact. Starting from this premise, one of the newest features of the QLED 2018 range is the Ambient mode. This new and innovative functionality transforms the black screen of the TV into a dynamic space where users can listen to ambient music, view photos, or read news.

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Also, for wall mounted TVs, Ambient mode can mimic the model on the wall behind the TV to create an amazing visual effect in which the TV integrates into the decor, being almost invisible. The process is simple and intuitive and involves taking a photo with your mobile phone and sending it through Samsung SmartThings.

Another important feature of the new products was the Samsung philosophy of giving up all the elements that distract attention, to leave room for pure image. Thus, the new One Invisible Connection is a thin fiber optic cable that is used both for power and AV data transmission. All disordered cables have been removed so that the user remains completely free of distraction in his home.

Only one cable is a step forward but what we really expect is a no-cable TV. Today’s technology with Wi-Fi, Bluetooth and wireless charging can be used for a no-cable TV set. But probably we will see that in the future because the marketing division will use every single bit of innovation in order to sell some more devices.

Q Picture – 1 billion colors

Quantum Dot technology delivers exceptionally sharp and deep images with 1 billion colors that give 100% color (and full black) and generates exceptional and deep contrast.

The Samsung QLED Q18 Series, the Q9F series, is available in 55 “, 65” and 75 “versions, and benefits from the Direct Full Array Elite proprietary technology that allows you to display more detailed images than ever before, especially when watching HDR 10+ content. The entire QLED range 2018 uses the QEngine image processor, built on Samsung’s 30-year experience in the semiconductor industry.

Q Smart – More content with less effort

The Smart Universe of Samsung QLED 2018 TVs is a complete smart device, consisting of VOD (video-on-demand), global and local applications, educational and gaming applications. Content is easily accessed, the Tizen operating system being developed specifically to be intuitive and fast.

Everything is designed to the highest level of security, and Tizen is the world’s first operating system to receive the Common Criteria (CC) and Payment Card Industry Data Security Standard (PCI DSS) certifications. Q Smart also integrates Voice Control with which users can make voice commands to select their favorite programs and control other compatible devices. They can also control all devices connected to the TV with OneRemote, the only remote that you will need.

“The 2018 series of QLED TVs is the most innovative and stylish to date, designed for the modern consumer who is aware of the aesthetics of personal space,” added Armaselu.

And because everything comes at a price, the 65 inch QLED is in stores at around RON 20,000. Of course it is a new technology so the price may not be considered too high. And remembering the launches from 5-6 years ago we can say that it is cheap: back then the top of the line would be over EUR 10,000.