Paweł Tyszkiewicz, chairman of Polish Effie Committee & CEO Polish Marketing Communications Association SAR, will chair the jury comprising 90 persons from the top management of companies and advertising agencies, but also from the academic field that are part of this year’s Romanian EFFIE Awards.
“I am honored to be part of this year’s edition of EFFIE Romania. I believe that we can all benefit from the experience exchange between the EFFIE Awards from the entire world. All of the 46 EFFIE programs demonstrate the importance of the role that the marketing and communication community has in the global economy. EFFIE is like a business proposal that sets the high standards for the whole creative industry,” said Tyszkiewicz.
The judging process will include two stages – the first will take place on the September 5-6 and the second one on September 20. The first stage will be followed by an event branded EFFIE – The Nominees Gala (September 9) and the Awards Gala (September 22).
The jurors, divided in two judging rounds (for choosing the nominees and the winners), will evaluate in both rounds both the contest form and the creative executions. All the jurors will give grades from 1 to 100 (1 = the campaign was not efficient / 100 = the campaign was extremely efficient) for each of the four components of the campaign, according to the new Effie directions: communications challenge and objectives, strategic insights and idea, bringing the idea to life and results. After the first round there will be a shortlist of candidates that will reach the second round, when the judging process will be re-opened.
Both of the judging rounds this year will be moderated by 10 specialists in the field that come to complete the judging. Their role will be to initiate and conduct debates related to the specific of every category, but also of every study case. All those discussion will contribute in the final creation of the Effie Insight Guide, a tool meant to help the agencies and the clients to create campaign as efficient as possible, by gaining a better image over the market.
The full list of jurors for EFFIE Awards Romania 2016 competition:
Adina Vlad – Managing Partner Unlock Research, Adrian Chiuhan – Head of Strategy MullenLowe, Adrian Nicolaescu – Marketing Director Mega Image, Alecsandra Roman – Head of Strategy FCB, Alex Badila – Managing Director Publicis, Alexandra Olteanu – Managing Director Initiative, Alfred Borcan – Marketing Director Piraeus Bank, Alina Buzatu – Head of Strategy Rusu+Bortun, Anca Nuta – First VP, Identity and Communication Director UniCredit Bank Romania, Anca Rarau – Marketing Director BCR, Anca Severin – Marketing Director Unilever, Andrea Veress – Group Brand Manager Premium Beer Brands Heineken Romania, Andreea Marginean – In store communication pillar leader P&G South East Europe, Andreea Mihai – Marketing Director Carrefour, Andrei Cohn – CCO Cohn & Jansen JWT, Aura Toma – Director Executiv Marketing & Comunicare BancPost, Beatrice Eftimi – Business Development Officer McCann, Bogdan Naumovici – Partner 23 Communication Ideas, Bogdan Nitu – Managing Director Webstyler, Bogdan Toacse – Senior Department Manager Brand Management OMV Petrom, Calin Buzea – Head of Digital NU RUN, Catalin Dobre – Creative Director McCann Erickson Romania, Corina Catrinoiu – Client Service Director Headvertising, Cornel Gologan – Creative Director Propaganda, Cosmin Radoi – Managing Director BBDO Group, Costin Radu – Managing Director Saatchi & Saatchi + The Geeks, Cristian Pantazi – Managing Director Proximity, Cristiana Vaideanu – Head of insghts Ursus Breweries, Mihai Coman – Prof. Univ. Dr. FJSC, Cristina Florescu – Marketing Director REWE Romania, Cristina Micu – Head of Marketing and Customer Strategy ING Bank, Cristina Purcarea – Managing Partner CAP, Dan Balotescu – Managing Partner Media Investment, Dan Petre – Conf. Dr. SNSPA, Dan Sendroiu – Strategic Planner BBDO Group, Daniel Enescu – Chairman of the Board Millward Brown Romania, Diana Caracota – Strategic Planner Cohn & Jansen JWT, Diana Ceausu – Strategic Planner McCann Erickson Romania, Diana Tataru – Marketing Director JTI Romania, Doru Rusanescu – General Manager Philips Personal Health South East Europe, Eugen Suman – Creative Director MullenLowe, Fady Chreih – CEO Regina Maria, Felix Tataru – Senior Vice President IAA Global, Gabriela Geana – Marketing Director Arctic, Hortensia Nastase – VP Creative Services Golin, Ioan Simu – General Manager Mercury Research, lleana Serban – Head of Strategy GMP Advertising, Ioana Gheorghita – Strategic Planner Freelancer, Ioana Popescu – Prodecan Marketing ASE, Ionela Buta – Client Service Director MRM, Laurentiu Dumitrescu – Managing Director Digital Star, Loredana Ionel – Head of Brand, Communication & Media Research Ipsos South-East Europe, Madalin Nitis – Marketing Communications Manager VISA, Madalina Moraru – Lector FJSC, Manuela Gogu – Creative Integration Director MullenLowe, Manuela Necula – Ogilvy Group Head of Country Ogilvy, Maria Predoiu – Associated Marketing Director P&G South East Europe, Maria Tudor – Managing Director Zenith, Marian Petcu – Planning Director Starcom MediaVest, Marius Luican – General Manager Reveal Marketing Research, Mihaela Lungu – Marketing Manager McDonald’s, Mihaela Ungar – Chief Officer CEO Block KazMunayGas International, Mihai Gongu – Creative Director GMP Advertising, Mihai Barsan – Marketing VP Ursus Breweries, Mihai Trandafir – Managing Director Universal McCann, Mircea Tomescu – Director Comunicare si Media BRD, Mirela Bosoi – Head of Brand and Communication Orange Romania, Mirela Ochiana – Marketing Director Practiker, Mona Opran – COO Centrade, Monica Eftimie – Chief Marketing Officer KFC & Pizza Hut Romania, Nicoleta Eftimiu – Marketing Director & Marketing Lead for SEE countries The Coca Cola Company, Nicoleta Mihailescu – Customer & E-Commerce Marketing Manager P&G South East Europe, Paul Markovits – VP Marketing URBB, Radu Florescu – CEO Centrade Cheil, Radu Moldovan Petrut – Marketing Director Pernod, Raluca Feher – Creative and Strategy Director CAP, Raluca Vlad – Brand Manager Still Drinks The Coca Cola Company, Razvan Capanescu – Chief Creative Officer Mccann Worldgroup Prague, Razvan Mircea – Marketing Director Strauss Balkans, Romina Tazlaoanu – Head of Brand, Consumer Contracts and Enterprise Vodafone, Roxana Grigorean – Marketing Director Samsung, Roxana Memetea – Managing Director DDB, Ruxandra Rau – Director Brand & Communication Strategy Telekom Romania, Simina Leotescu – Strategic Planner DDB Romania, Sorin Popescu – Managing Director Next Advertising, Sorin Psatta – Conf. Dr. FJSC, Stefan Iordache – Presedinte UAPR, Stela Toderascu – Senior Manager Commercial Marketing AVON Romania & Moldova, Valentin Suciu – Executive Creative Director Jazz, Valentina Vesler – Director de Comunicare & PR Valvis Holding, Victor Stroe – Head of Planning Leo Burnett.
For this year’s competition, 88 campaigns have been registered.