McCann PR wins the McDonaldaa‚¬a„¢s Romania account

Newsroom 23/08/2011 | 16:08

McDonald’s Romania has chosen McCann PR from a total of four PR agencies to be in charge of both its internal and external communication for the next three years.

“All the four agencies that have taken part in the pitch have made extraordinary efforts to understand the McDonalds’s spirit but the McCann PR team came closest to our vision and demands said Alexandra Olaru, HR & communication director of McDonald’s Romania.

The contract covers media relations and social media, brand communication for existing products and future ones, digital and on-line communication as well as crisis communication. McCann PR will also assist the fast food chain in implementing various sponsorship programs, charity and CSR.