Oana Petroff appointed MediaCom CEO

Newsroom 15/02/2017 | 11:28

Oana Petroff was chosen to be the new MediaCom Romania’s CEO, replacing Carmen Lixandru.

Before being part of the MediaCom team, Oana has been running Mindshare Romania for 12 years. Oana Petroff proposes herself to continue MediaCom’s developing, insuring that both the consultancy content and communication services as well as the campaigns’ execution remain at the highest level.

In the last three years, the MediaCom team grew from 30 to 44 employees and a turnover of almost USD 46 mil. Among the media company clients are: P&G, GSK, Doctor Oetker, UniCredit, HBO.

With a 20 years’ experience in media, alongside the professionalism and the upright character that recommends her for this position, Oana Petroff brings with her at MediaCom also her strategic, digital and team development components.

“We are delighted by the fact that Oana joins us as CEO at MediaCom Romania. Coming from the interior of the GroupM, Oana has the advantage of understanding how we operate and I don’t have any doubt that she will start directly once handing over her responsibilities at Mindshare,” said Costin Mihaila, MD EMEA.

“I am very glad to join the MediaCom team after 12 years of experience at Mindshare. I am looking forward to the new beginning and I am enthusiast to be working with a team of talented and responsible people as I know it is at MediaCom.”, told Oana Petroff.

At the same time, Mindshare is thanking Oana for the essential role she had in building and consolidating the team and services at Mindshare Romania, during her CEO mandate. “We are delighted that she was offered this huge opportunity and that she will continue to develop her career in another agency part of our group,” also said Zoran Jovanovic, CEO Minsdhare, CEE. Mindshare will soon announce its new management structure.

During the transition period, Oana will work closely with the existent management team of MediaCom (that also includes Madalina Bodea), in order to insure the continuity in offering the best services towards the agency’s clients.

Romanita Oprea

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