Nike buys Israeli computer vision startup Invertex

Anca Alexe 13/04/2018 | 12:25

Nike has bought Invertex Ltd., an Israel-based startup that develops computer vision technologies, and said that the team will “focus on building groundbreaking innovations to help Nike serve millions of members around the globe”, the Times of Israel reports.

Invertex has developed tech that may revolutionise the way people buy shoes, using artificial intelligence and 3D imaging technology to analyse users’ feet in stores and suggest models and sizes.  The software can also help with online shopping, as smartphones could scan feet and make suggestions for purchase.

Nike chief digital officer Adam Sussman said: “The acquisition will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience.”

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