M&A alert. World Class acquires Pure Health & Fitness from Cotroceni

Georgiana Bendre | 14/06/2017 | 16:04

Fitness chain World Class acquired Pure Health& Fitness club from Cotroceni, reaching 22 fitness clubs in Bucharest and 31 at national level.

„We are thrilled to offer access to more clubs to our clients from Western part of Bucharest. We welcome Pure Health & Fitness club members in the biggest fitness community from Romania. This acquisition is in line with our mission to improve the Romanian people’s lifestyle,” said Kent Orrgren, CEO World Class România.

The club is located in the western part of Bucharest, within commercial center AFI Cotroceni and has a total surface of 1,818 sqm. It will enter a rebranding process during the following period and the members will have access to it starting June 14.

World Class AFI Cotroceni will be included in the bronze subscription category. The subscriptions of Pure Health & Fitness which are still active will become local (Basic category), offering access only to World Class AFI Cotroceni.

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