M&A alert. eMAG takes over PC Garage, aiming to expand it regionally

Newsroom 15/04/2016 | 17:47

Online retailer eMAG said Friday it had taken over PC Garage, the online IT and electronics retailer, which was owned by Romanian entrepreneur Marius Ghenea, for an undisclosed sum.

eMAG, which is controlled by internet and media giant Naspers, will help PC Garage expand regionally.

“Given the current growth in the gaming industry globally and the good positioning of PC Garage in this area, we will invest in its regional development and in the development of the range of products and services it offers,” said Iulian Stanciu, the CEO of eMag, according to a statement.

PC Garage, which was founded in 2005, had last year a profit of RON 0.9 million and a turnover of RON 129 million.

Ghenea had taken over PC Garage in 2009. The deal which was signed this month is pending the approval of the Competition Council.

PC Garage will continue to have Traian Cristea at its helm as general director. The brand, team and its platform will remain unchanged.

Cristea said that eMAG will help the retailer expand internationally.

The retailer managed by Stanciu is already present on the Bulgarian and Hungarian markets. Naspers made the first acqusition in eMAG back in 2012.

PC Garage has a community of over 100,000 members interested in hardware and overclocking.

Ovidiu Posirca

BR Magazine | Latest Issue

Download PDF: Business Review Magazine March (II) 2024 Issue

The March (II) 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “BAT DBS Romania Hub: A Vibrant New Office For An Employee-Centric
Newsroom | 27/03/2024 | 17:32
Advertisement Advertisement
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue