Key Move. Lenovo appoints Ivan Bozev as executive director for CEE

Lenovo announced the appointment of Ivan Bozev as executive director and general manager for the CEE.

With a vast experience in technology, Bozev will now expand his area of expertise, and will cover the CSEE area. He will be in charge of ensuring the growth of Lenovo’s PC division in Bulgaria, Croatia, the Czech Republic, Greece, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia and other East European countries. Bozev will report to Francois Bornibus – EMEA Lenovo president and will be based in Sofia, Bulgaria.

Ivan Bozev joined Lenovo 17 years ago and held several positions with the group. Francois Bornibus said: “The dedication showed by Ivan towards the company in all these years and his vast experience in the international IT sector are elements that prove that he will bring something new in the Lenovo CSEE area. His expertise in terms of strategic planning, customer orientation and the consolidation of the brand are key aptitudes that recommend him for the role of executive director of CSEE.”

“I am very thrilled by the fact that my responsibilities are expanding to over 3 markets that were recently added to the portfolio, Poland, the Czech Republic, Slovakia,” Bozev said.