Key move. Adrian Chiuhan is the new head of strategy at MullenLowe

Adrian Chiuhan has joined MullenLowe agency, as a head of strategy. Strategic planner with more than 10 years of experience in the communication industry, he contributed to building some brands with cultural relevance.

“Chiuhan is an exceptional strategy man that I have been following for a while now. This is the best moment of meeting between him and us: today, he represents exactly the piece we needed in order to complete our dream team – alongside Chiuhan and Suman, the new agency’s executive creative director we are as ready as we have ever been to challenge the industry with quality work and, especially, relevant one,” said Hortensia Nastase, vice-president Creative Services, Lowe Group Romania.

Chiuhan worked in some of the biggest Romanian agencies and collaborated with clients from various industries, from FMCG to banking, from auto to pharma and from oil & gas to transports.

„Some say that is the best period to work in advertising, because many paradigms are changing, both in marketing and the way that advertising is done. The challenges that an agency has to answer today are various and that involves multi-disciplinary qualities and people with a better capacity of understanding and integration. I very much believe that every agency has to develop its own manner of developing its own work style and, especially, to have the capacity of giving the people the freedom they need in order to create their best work. That means a huge flexibility, maturity and, especially, assuming some risks. MullenLowe is this type of agency and I am extremely glad to be part of a team that is challenging the conventions and pushes the limits of the advertising further with each project,” said the new head of strategy at Mullen Lowe.

Chiuhan joins the MullenLowe is the same period in which the agency named Eugen Suman as executive creative director.