iSense Solutions study: Romanians use their smartphones in the evening, mainly to relax

Most Romanians (89 percentage) are using their smartphones especially at home, mainly in the evening, when they are back from work and want to relax, according to a study made by iSense Solutions.

Other places where smartphones are used by their owners are at work (65 percent), while travelling with public transportation (64 percent), on the road (64 percent), in coffee shops (58 percent) and restaurants (50 percent), and even during social events and parties (43 percent).

With mobile subscriptions and internet enabled non-subscription options already more accessible, 54 percentage of the users still prefer to connect to the internet via wifi.

In the same time, the number of different activities made via smartphone at least once a day increased from 8 in 2014 to 9 in 2016, with the most common activities besides talking and sending SMS-es being accessing websites (87 percent), social networks (85 percent) and e-mail (79 percent). In the same time, Romanians use their smartphone to chat, make and edit photos, play or listen to the music.

When it comes of video content, 82 percentage are watching videos on their smartphones, 66 percent preferring to see them on online websites and 55 percent via online apps like Youtube, Facebook, Instagram, 9GAG and Snapchat.

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The most watched videos are in the music category (77 percent), followed by funny clips (73 percent) and tutorials (47 percent).

The study also shows Romanians use their smartphones while watching TV (68 percent), when they eat alone (60 percent), listen to the radio (54 percent), use internet on their PC/laptop/tablet (51 percent) or read a printed book or newspaper (19 percent).

On the other hand, the smartphones have become an information source for Romanian consumers, with 92 percentage of them using their phones to find more details about a certain product before actually making a purchase, mainly when it comes of price, characteristics, consumers’ opinions.

Moreover, 34 percent say they make weekly purchases via smartphones, most looked for being electronics (25 percent), followed by clothes and accessories (14 percent).

The study was conducted by iSense Solutions for Mobifest on a sample of 1,029 respondents, aged over 18, living in urban areas. The data was collected between April 2 and 5. The final results were presented during the mobile marketing forum Mobifest organized by Evensys.

Romanita Oprea