Luxury fashion brand Hugo Boss is set to reopen in Bucharest a store on Calea Victoriei, on the ground floor of the Radisson Blu hotel, four years after closing down its existing stores. In 2014 Hugo Boss closed down its mono brand stores in Bucharest and Constanta.
The hotel, which is part of the hotels chain Radisson, was purchased at the end of last year by a consortium made up of investment fund Revetas Capital and Cerberus Capital Management, by Elbit Imaging.
The store, which will be hosted by Bucharest’s main artery, joins other fashion stores opened in recent years by COS, Yokko and Bigotti. Radisson Blu currently hosts a La Perla store and a mono brand store of British fashion house Burberry.