Golin named BRD’s PR agency for the next three years

Golin was named BRD – Groupe Société Générale’s corporate and brand communication agency. In the next three years, the agency will be responsible for developing and implementing the PR strategies and activities according to the bank’s vision and values, with its products, services and projects.

„BRD’s communication is based on storytelling that is at the same time optimistic, fresh, connected to reality, but also in magic moments capable of inspiring. We need a partner that will develop in PR this story that we want different and we found it in the creativity and attention to details of the Golin team,” said Flavia Popa, BRD – Groupe Société Générale general secretary.

„Ever since the pitch theme we’ve understood that BRD is not a “chill” financial brand. The corporate communication, the educational component, the cultural partnerships – all need a lateral, profound approach and creativity, integrated expertize. The selection process was long and complex and we are happy that we’ve been chosen as the BRD’s PR agency for the next three years,” added Monica Botez, Managing Partner, Golin.

The BRD – Groupe Société Générale communication team consists of : Flavia Popa (general secretary), Mircea Tomescu (communication director), Traian Traicu (media relations manager), Cosmina Frîncu (brand communication manager), Luiza Vrinceanu (brand communication manager), Roxana Milos (brand communication manager), Clarisa Rosu (brand communication manager), Ada Musat (creative communication manager), Irina Stefaniu (content projects manager), Lavinia Nuteanu (experience communication manager), Cristina Marinescu (sponsorship manager).

Golin’s team for BRD – Groupe Société Générale includes Irina Roncea (Director), Andrada Busuioc (Director), Ana Gardiner (Director), Theodora Mirea (Senior Manager), Oana Cojocaru (Senior Media Manager), Andrei Mehedintu (Senior Media Associate), Alexandra Popa (Media Associate), Simona Lungu (Media Associate), Thedeea Gherlan (Digital Manager) and Alexandra Alboiu (Junior Digital Associate), with the support of the agency MullenLowe – Adrian Chiuhan (Head of Strategy).