Fashion House Outlet Center Bucharest posts 2.24 pct growth in retail sales in 2016

Georgiana Bendre 01/03/2017 | 14:38

Fashion House Group, part of Liebrecht & wooD Group, said it closed 2016 with a conversion rate of 69 percent, up 18.35 percent compared to the previous year.

Retail sales and the average transaction value (ATV) were also on the rise, with a year-end growth rate of 2.24 percent and 3.30 percent, respectively, versus 2015.

“2017 also started on positive grounds: the first month of the year was the best January since the opening of the centre, in terms of Spend Per head, Average Transaction Value and Conversion Rate, despite adverse weather conditions. Moreover, with the excellent sales and leasing performance achieved in the past couple of years, Fashion House Outlet Centre Bucharest is close to full occupancy of phase 1 and we are looking at expanding the retail area in the near future”, said Sorin Ioan Blaga, general manager of Liebrecht & wooD Romania and Retail Operations Director for Fashion House Outlet Centre Bucharest.

In 2016, the outlet centre gained 13 new tenants and significant consumer appetite, materialized in the highest performance levels of the past six years.

After a growth in 2015, when 10 new tenants joined the scheme, while annual retail sales, spending per head and the average transaction value soared to the highest levels of the previous 5 years, 2016 proved to be even more successful for Fashion House Outlet Centre Bucharest.

“Romanian consumers have an excellent taste for fashion and a specific value consciousness. By addressing both of these two needs, Fashion House Outlet Centre became a very compelling shopping destination in Bucharest. Now in its 9th year of existence, the first and only outlet project in Romania sees more customers returning enthusiastically, more eager to buy, as they discover the advantage of getting more value from their spending on branded fashion. This trend is well underlined by our 2016 results and we will continue to strengthen the centre’s position on the market, by bringing more premium brands and increasing the overall performance,” said Brendon O’Reilly, managing director of Fashion House Group.

The most significant evolution of the year was marked by the average spend per head, which increased with 22.25 percent compared to the previous year.

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