Entertainment and Media Industry in Romania to reach USD 3.8 billion by 2015, says PwC study

After two years of sluggish growth, the Romanian entertainment and media (E&M) industry has stabilized, begins to show signs of recovery and will register an average growth rate of 8.8 percent per year between 2011 and 2015, according PwC Global E&M Outlook 2011-2015. The value of the market will increase from USD 2.5 in 2010 to USD 3.8 billion in 2015.

Most of the increase will come out of the growth of the Internet access segment, which will grow on average by 13 percent while advertising spending will register a compound annual growth rate of 9 percent. Consumer spending on media products will be the slowest growing market segment, with an average growth rate of 4.7 percent.

Romanian media and entertainment market will be the third fastest growing in the region, after those of Turkey (an average growth rate of 13 percent) and Russia (11.7 percent), but ahead of Poland (7 percent), the Czech Republic (7 percent) and Hungary (6 percent). However, in absolute terms, the Romanian market will remain the smallest in the region, being approximately one tenth of the value of the Russian market which will reach USD 36 billion by 2015.

Key Global Stats

Digital advertising accounted for 16 percent of total global advertising and is projected to account for 22.5 percent in 2015. Non-digital accounted for 84 percent of total advertising in 2010 and is projected to account for 77.5 percent in 2015.

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Music spending is expected to fall at 1.1 percent compound annual rate to USD 22 billion in 2015 from USD 23 billion in 2010.

Filmed entertainment spending is expected to increase by 6 percent compound annual rate to USD 115 billion in 2015, from USD 86 billion in 2010.

Video game spending is expected to increase by 8 percent compound annual rate to USD 82 billion in 2015 from USD 86 billion in 2010.

Ovidiu Posirca