BR Awards 2014: La Blouse Roumaine wins “Best Effort to Support Romania’s Image”

Newsroom 07/03/2014 | 16:22

La Blouse Roumaine, the online community dedicated to the traditional Romanian Blouse, won the award for “Best Effort to Support Romania’s Image” as decided by public vote.

For the ninth annual Business Review Awards, we wanted to celebrate the campaigns and individuals that have made great strides in promoting Romania’s image abroad, especially in the arts, culture and creative sectors. Nobody benefits more from the efforts of these nominees than the Romanians and expats living here, so it was fitting to let them decide who had achieved the most in 2013.

The winner of the category was decided through an online poll that started in late January and lasted until March 2. Hundreds of people registered on the Business Review website and cast their vote.

The winner, decided through your votes, is La Blouse Roumaine.

La Blouse Roumaine is the first online community dedicated to the “ia,” the traditional Romanian peasant shirt. In 2013, the community proposed June 24 – also the first day of the Sanziene holiday – be declared “International Day of Ia”.

The event proved popular, and was celebrated by people wearing the famous blouse in over 50 countries on six continents, that posted their photos on the community’s Facebook page.

First runner-up was the George Enescu Music Festival. One of the biggest music festivals in Eastern Europe, the event broke record after record in 2013. It brought over 3,000 foreign artists to Bucharest and another nine cities in Romania: some 120,000 ticket-buying spectators (including 20,000 foreigners) enjoyed 150 concerts around the country. Furthermore, 22,000 tickets were snapped up within two hours of going on sale online.

Second runner-up was 273 Reasons to Visit Romania, the Facebook page promoting the beautiful parts of Romania. It managed to reach over 400,000 fans in 2013, thanks to the efforts of the project’s creator, Magda Savuica.

Project 273 started from a personal passion for lesser known places in Romania. Over the years, Savuica wrote in a notebook the different places that she wanted to see in Romania, most of them discovered from novels, her travels or friends’ stories. She later uploaded an album on Facebook, sharing her suggestions with friends who enjoy travel.

Congratulations to the winners and the rest of the nominees for representing a Romania that is beautiful and memorable.

Click here to find out the rest of the BR Review Awards 2014 winners.

Diana Petrescu

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