ADC*RO: These were the most creative ads/ideas in December

Newsroom 11/01/2018 | 17:16

The first spot on December’s Top 3 ADC*RO belongs to Sector 7 with Hotline Zoot. They are followed by Cohn&Jansen JWT with Va Vedem – Ads Campaign and, on the third place, MSLGROUP The Practice for Medlife – The first VR LIVE 360 operation in Romania.

If in November Zoot was on the ADC Top accolades list, in December they are number one with a campaign about what not to buy for holidays. The campaign is created by Alex Cotet (Copywriter), Alina Nechita and Alexandra Mateescu (Art Directors).

It’s hard to do anything for Christmas, Easter, Valentine’s Day that it hasn’t been done before, or at least seems fresh. Although hotlines have been done before, I liked the idea that it started from of “we advise what presents not to buy”. An insightful, well-written and executed activation that probably has also helped some people not to put under the Christmas tree pajamas or sets of deodorant + spray from supermarket,” said Andy Daniluc, ADC*RO member and Founder & Director Cake.

On the second place comes Va Vedem (We See You) (Ads Campaign) from Cohn&Jansen JWT for the Romanian Center for European Politics, a campaign that calls for the collection of online donations for ads, with the message “we see you”, that is supposed to reach the Romanian Parliament’ representatives. The micro-targeted ads for the area of the Palace of Parliament will also be shown on the Facebook pages or on other relevant websites, accessed by Parliament’ representatives in the work hours spent online. Part of the team working on the project was formed of Octavian Budai (Art Director) and Alex Negoescu (Copywriter).

The last place of the podium is occupied by MSLGROUP The Practice’s original initiative for MedLife of creating the first 360 VR live brain operation. The final material was 6 hours’ long and it took 8 filming cameras and involved 3 doctors and 3 nurses. The initiative is part of MedLife’s “Tehnologia de maine” (Tomorrow’s technology) campaign and it regards the advantages of the technology’s evolution in today’s medicine. At the project worked Anca Gheorghe – Head of Experience & Events, Oana-Andreea Logigan – PR Director, Mara Balaban – PR Specialist and Monica Jitariuc – Managing Director.

December’s accolades are:

Vodafone – Istori@ Biblioteca Digitala: a project for Vodafone, in partnership with the Humanitas Library, created by the agency FCB Bucharest. It is launching a new section in the library’s digital app, an alternative method of teaching history whose content borrows the information of the last edition of the eight grade manual, published by Humanitas. The idea belongs to Arpad Fekete (Art Director), Andrei Mihailescu and Radu Constantinescu (Copywriters);

Mega Image – Produs imposibil de cumparat (Product impossible to be bough): a campaign for donating blood created by McCann Bucharest. The retailer introduced on the shelves of 20 of its stores a product that was not for sale and that was pointing out to the importance of donating blood. At the project collaborated Rafaela Beldie (Copywriter) & Radu Soimulescu (Art Director);

The Training Billboard: FCB Bucharest for the Romanian Rugby Federation. In order to attract people to the two National’s games (and towards rugby in general), the project propose itself to transform in an unconventional manner the OOH in rugby gate to which all passers-by could train to. The team working on the project grouped around: Olivia Spanu (Copywriter) and Viorel Holovaci (Art Director).

Top 3 ADC 2017 ends with an awarding event in which the ADC*RO members will award the distinctions: Idea of the Year (chosen from all of 2017’s number ones), Client of the Year and Team of the Year (Art Director & Copywriter).

Romanita Oprea

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