2Parale: Romanians made almost 550.000 online transactions worth RON 127 million in 12 months

Newsroom 23/05/2016 | 15:35

Romanians have made almost 550.000 online transactions, which amounted to RON 127 million, according to affiliation network 2Parale. The company had tracked the sales that had been made through its infrastructure between May 2015 and April 2016.

Among the brands that registered the highest sales in the IT&C segment through affiliation there is Samsung with 6000 units sold and Philips with 3600 units sold.  In total there were 42.000 online transactions worth over RON 30 million.

Another product category that performed very well in the e-commerce in the last 12 months is Fashion & Beauty, with over 140,000 online sales of over RON 29 million. The best sold products online via 2Parale were the dresses (over 31,000) and the shoes (over 12,000).

Moreover, the 2Parale affiliates had a total traffic of over 48 de million clicks, at more than 500 online stores. The number of online transactions through the network rose with 25 percent comparing with the previous same period of time.

„The growth is due to the growth of the clients’ and affiliates’ portfolio and also to our involvement in the management of the performance for our top clients, through support and account management programs. I am glad that those results have translated into commissions of over RON 6 million for our affiliates in the last 12 months,” said Dorin Boerescu, CEO 2Performant Network.

„If we were to compare ourselves with a mall, we would definitely be one of the most crowded – monthly we send over 4 million visitors towards more than 500 online stores, taking in account that they pay only for their finished purchases,” added Boerescu.

On average, every 1 RON invested in the affiliated marketing through 2Parale has generated online sales of 15 RON, according to the performance marketing index realized by Edge, the full-service performance marketing agency, part of the 2Performant Network group.

The affiliate marketing is a form of marketing exclusively based on performance, where a community of affiliates promotes the products and / or the services of an advertiser and are financially rewarded through commissions only for the finalized sales or the valid leads.

The 2Parale network comprises over 47,000 affiliates that promote online the products and services of some brands or companies such as: Elefant.ro, Vola, Orange, Vodafone, Telekom, evoMAG, Avon, Provident, CEL.ro, Germanos, answear.ro, Zoot.

Romanita Oprea

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