The operator of the Greek fast food chain Gregory’s making a comeback to the Romanian market, nine months after officially closing all the Romanian market centers, Profit.ro reports.
At the time, the reasons behind the withdrawal were the 2008 financial crisis, and the wage decline and rising VAT recorded at that time. These factors had severely affected Gregory’s business in Romania. That is why, the chain started shutting down poorly-performing restaurants without being able to return in business.
The operator created a new company on the local market, which will focus on the opening of fast food restaurants with an EUR 80,000 capital.
Gregory’s has opened the first restaurant in Romania in the Upground Office Building din Pipera, Bucharest’s business district.
The operator entered Romania in 2000, when they set up a subsidiary, a production unit and a network of restaurants with annual business of EUR 3 to 3.5 million.
Currently, Greece’s Gregory’s & Coffeeright network, created in 1972, comprises 315 restaurants in Greece, Cyprus, Germany and the Bahamas, ranking 8th among the major European coffee chains.
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