Vodafone’s customer base decreases slightly but ARPU climbs

Newsroom 11/11/2014 | 17:39

Vodafone Romania had 8,507,439 customers, out of whom 7,914,267 were mobile customers, representing a decrease of 60,313 from the number of total subscribers, compared to previous quarter, according to the key performance indicators posted by the company for the quarter ended on September 30th, 2014.

At September 30, postpaid customers represented 42.2 percent, and prepaid customers 57.8 percent of the total mobile base. The postpaid base increased by 0.6 percentage points quarter to quarter, and by 1.9 percentage points as compared to same period of last year.

Vodafone Romania’s Mobile ARPU reached EUR 6.2 over the last 3 months corresponding to a 4.7 percent increase, compared to the previous quarter.

Service revenue in the quarter decreased by 5.3 percent on an organic basis, as compared to same quarter of last year following the significant decrease of mobile termination rates, by 69 percent, effective April 1st, 2014.

Excluding the impact of mobile termination rates decrease, Vodafone Romania’s service revenue grew by 8 percent, as compared to same period of last year, on an organic basis.

Data usage increased by 63 percent for the quarter ended September 30th, 2014, compared to the same period of last year.

Smartphone penetration in the base increased by 6.2 percentage points in the quarter ended September 30th, 2014, compared to same period of last year.

Recently, Vodafone launched VoLTE, an innovation in voice calls, provided as a result of network development. The company is also testing Call+, which allows users to commute without interruptions between voice and video calls during the same conversation and share media files.

Otilia Haraga

 

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