Professional athletes can “donate” fans for Special Olympics

Newsroom 20/07/2015 | 16:49

CohnandJansen JWT and invite professional athletes to “donate” their fans to Special Olympics participants, according to a press release.


The Special Olympics World Summer Games in Los Angeles, USA, will be held from July 25 to August 2. The Romanian team has a delegation of 29 athletes who will compete in swimming, artistic gymnastics, bocce, table tennis, football unified and athletics.

A campaign done by CohnandJansen JWT and, taking place between July 15 and August 4, invites professional athletes to “donate” their fans by creating a small movie in which they nominate two other fellow sportsmen and loading them onto their personal Facebook page, along with the app link that will centralize the number of fans each athlete will gather.

The Special Olympics’ mission is social integration through sport for people with intellectual disabilities. What differentiates Special Olympics from other competitions for people with disabilities is that athletes who participate in these events all are winners. Each of them gets on the podium and receives a medal, which strengthens their self-esteem and helps to overcome personal and social barriers.

Special Olympics Romania is a national program that involves:

  • – 27,000 athletes with intellectual disabilities throughout the country;
  • – 2,500 coaches and volunteers;
  • – 12,000 students and teachers from public schools;
  • – 12 Olympic sports;
  • – 130 special schools and partner NGOs throughout the country;
  • – 100 events annually;
  • – 50 assessments of health, provided free of charge, until now.


Special Olympics philosophy is based on the belief that people with special needs can and have the right to learn and benefit from participation in individual and team sports, if they are educated and encouraged in this respect.

Special Olympics Romania organization contributes to the social integration of persons with intellectual disabilities, giving them the chance to discover and develop their potential and skills through sports training programs and competitive events organized throughout the year.

Natalia Martian

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