Olympus to boost sales by 20 pct in 2013 by improving distribution

Newsroom 07/01/2013 | 09:57

The Romanian subsidiary of Greek dairy producer Olympus estimates its sales will reach some EUR 55 million in 2013, up by more than 20 percent y-o-y by improving its national distribution and launching new products, the company has announced.

In 2013 the company also wants to increase its market share and hire at least 30 people.

At present, Olympus Dairy Industry exports 80 percent of the dairy production of its factory in Halchiu, Brasov county, mostly to Germany, Italy and Austria. However, Olympus wants to increase the share of products sold locally at 40 percent over the next years, said Ilias Pliatsikas, the company’s general manager.

The factory in Halchiu was opened in 2011 following a EUR 55 million investment from the company’s own funds. It covers 25,000 sqm and at full capacity can process 40,000 liters of milk per hour and produce up to 120 tons of yogurt, 100 tons of white cheese and 16,000 liters of PET milk per day.

Part of the Tyras group of companies, Olympus was set up in Greece in 1965 as a family business and is now on its third generation The Greek producer has been present in Romania since 1999 when it bought a dairy factory in Baraolt, Covasna county, which, following the opening of the new unit, has been closed. The company also owns a 23 percent stake in local dairy firm Prodlacta and it also acquired local cosmetics producer Elmiplant in 2007.