Megaonline.ro: Mega Image expands into virtual space to give Carrefour a run for its money

Mega Image is planning to launch an online store soon, thereby entering in direct competition with Carrefour who made the move into virtual space last year, writes economica.net.

The first step for Delhaize Group was acquiring the domain megaonline.ro which happened on March 21 according to data provided by rotld.ro. Last week the website name was registered as a trademark at the National Office for Inventions and Brands (OSIM).

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Rumors circulated last year that Mega Image might partner up with eMag.ro, the largest online retailer in Romania, with the purpose of creating an supermarket on the Internet that could compete with Carrefour’s online store. Delhaize operates an online store called delhaizedirect.lu.

Carrefour entered online retail last year but has yet to publish any financial results for their endeavor. The minimum order at carrefour-online.ro is RON 150 (approximately EUR 34) and the transport fee is RON 15 (approximately EUR 3.4) for anywhere the retailer delivers. Orders can be placed 24 hours, 7 days a week. Deliveries are made Monday to Friday between 14:00 and 22:00 and Saturday between 10:00 and 15:00.

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The only other large retailer in Romania which has launched an online store is Metro Cash&Carry in January 2012. The online store sells office stationery products and various electronic appliances. Auchan is also considering the move, which may happen in 2015.

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