The third edition of Interactive Central and Eastern Europe Festival (ICEEfest), which reunites global digital companies, well-known producers of online content, internet sales pundits and communication specialists on June 12 and 13 at Grand Cinema & More at Baneasa Shopping City.
Offering a regional perspective, ICEEfest will bring on the first day pundits from important digital companies and publications with a strong online component. The list of speakers includes Patrick Hourihan , head of research Northern Europe & global sales , Yahoo!, Josh Grau, director of brand strategy, EMEA, Twitter, Chris James, Skype sales strategy lead CEEMEA.
Specialists from prestigious media companies such as Sean O’Hara, senior vice-president Europe, Middle East & Africa, BBC Advertising, Charles Yardley, managing director EMEA, Forbes Media and Katharina Borchert, CEO, Der Spiegel Digital complete the picture.
The mobile revolution will also have a consistent session, explained by speakers such as Nancy Nemes, Windows Phone category leader, Microsoft, Josh Partridge , director EMEA Advertising, Shazam and James Hilton, global CEO & founder, M&C Saatchi Mobile.
The second day of the festival will showcase the most spectacular campaigns of the year, presented by famous agencies such as DigitasLBi, SidLee, DDB or ZOO.
AppNexus, Xaxis, LiveRail, Vivaki, Mindshare will explain what automated sales mean and how this will change the online industry.
Google, Facebook, Future Candy and Dynamo representatives will counsel e-commerce specialists on how to generate online sales.
The presentations on the main stage will be accompanied by workshops and applied trainings that will be announced soon.
ICEEFest is organized by ThinkDigital in partnership with Orange.
Early and regular registration are no longer available. Last minute registration costs EUR 250.
Otilia Haraga