ICEEFest: From the smartphone to the smartcar

Participants at the greatest IT and technology event in CEE, ICEEfest, will be able to drive-test the new Nissan Qashqai, the leader of the crossover segment with over 2 million cars produced from 2007 until now. The model is meant for C class drivers that want a little bit extra in terms of style, technology and pleasure, as well as for buyers looking for efficiency for the whole line.

The new crossover includes a series of advanced technological systems and a brand new infotainment center – the new Nissan Connect, which includes Internet browsing and a ton of dedicated apps.

The smart-car trend, a spin-off of smartphones and smart TV, has been in the IT industry’s spotlight for years, with this type of cars opening up a huge market for app developers.

The car will be presented on the ICEEfest stage where participants will be able to test the driving and passenger seats which were developed using advanced medical scanning techniques, inspired by NASA’s own methods of analyzing blood pressure for a premium level of comfort.

Furthermore, participants will be abl to drive-test the new Nissan Qashqai at ICEEfest.

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The festival will bring to Bucharest all the major companis in the online industry as well as 2,000 participants from 10 CEE countries.

Get the last available tickets are available at iceefest.com.